Apple recently received a patent for a digital wallet and virtual currency. This would build further on their current use of mobile phones to make purchases at stores and related to iTunes Sales. Link to external site : Website for Apple Passbook Wallet |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jun Register/Log In |
| Importance |
Leader Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Multiple Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
 LP  MP |
|
Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Apple iOS6 Register/Log In |
| Technologies | |
| Interoperability |
Only Apple Register/Log In |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description |